{"id":30160,"date":"2022-10-09T17:16:53","date_gmt":"2022-10-09T17:16:53","guid":{"rendered":"https:\/\/pubm32.com\/?p=30160"},"modified":"2022-10-09T17:41:01","modified_gmt":"2022-10-09T17:41:01","slug":"comment-creer-des-visuels-accrocheurs-pour-vos-publicites-en-ligne-2-facons","status":"publish","type":"post","link":"https:\/\/pubm32.com\/le-buzz\/comment-creer-des-visuels-accrocheurs-pour-vos-publicites-en-ligne-2-facons\/","title":{"rendered":"Comment cr\u00e9er des visuels accrocheurs pour vos publicit\u00e9s en ligne (2 fa\u00e7ons)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30160\" class=\"elementor elementor-30160\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3ec9caba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ec9caba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cf40400\" data-id=\"1cf40400\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1441c720 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1441c720\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment cr\u00e9er des visuels accrocheurs pour vos publicit\u00e9s en ligne (2 fa\u00e7ons)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58880d97 elementor-widget elementor-widget-text-editor\" data-id=\"58880d97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/pubm32.com\/\">Accueil<\/a> | <a href=\"https:\/\/pubm32.com\/le-buzz\/\">Le Buzz du march\u00e9<\/a> |<span class=\"TextRun SCXW236706429 BCX4\" lang=\"FR\" xml:lang=\"FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236706429 BCX4\" data-ccp-parastyle=\"heading 1\">Comment cr\u00e9er des visuels accrocheurs pour vos publicit\u00e9s en ligne (2 fa\u00e7ons)<\/span><\/span><span class=\"EOP SCXW236706429 BCX4\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;201341983&quot;:0,&quot;335559738&quot;:400,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355cc662 elementor-invisible elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"355cc662\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"522\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/pexels-antoni-shkraba-768x522.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-30161\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/pexels-antoni-shkraba-768x522.jpeg 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/pexels-antoni-shkraba-300x204.jpeg 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/pexels-antoni-shkraba-1024x695.jpeg 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/pexels-antoni-shkraba-1536x1043.jpeg 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/pexels-antoni-shkraba-2048x1391.jpeg 2048w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/pexels-antoni-shkraba-240x163.jpeg 240w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source : https:\/\/www.pexels.com\/photo\/photo-of-person-using-laptop-for-graphic-designs-4348404\/  <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1bad52ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bad52ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37a118c4\" data-id=\"37a118c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7e2c8a75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e2c8a75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5506496a\" data-id=\"5506496a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cfb876 elementor-widget elementor-widget-text-editor\" data-id=\"2cfb876\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Qui dit campagne de publicit\u00e9 en ligne dit visuel d\u2019annonce! La cr\u00e9ation de vos banni\u00e8res est un \u00e9l\u00e9ment cl\u00e9 \u00e0 ne pas n\u00e9gliger. Et pour cause\u202f: ce sera le premier point de contact entre vous et vos clients cible.<\/p><p>Bien s\u00fbr, tout le contexte et la strat\u00e9gie globale ont un impact d\u00e9terminant sur le taux de succ\u00e8s de votre marketing num\u00e9rique. On vous en parle plus en d\u00e9tail en reprenant toutes les bases essentielles que vous devriez savoir sur la publicit\u00e9 en ligne dans notre section <a href=\"https:\/\/pubm32.com\/academie\/\" target=\"_blank\" rel=\"noopener\">Acad\u00e9mie M32<\/a>.<\/p><p>Dans cet article, on veut plus sp\u00e9cifiquement vous parler de la cr\u00e9ation de vos annonces (qu\u2019on appelle aussi tr\u00e8s souvent les \u00ab\u202fcr\u00e9atifs\u202f\u00bb). En utilisant le centre publicitaire pour cr\u00e9er et diffuser vos campagnes, vous avez le choix entre 2 options pour r\u00e9aliser cette \u00e9tape. On vous propose donc quelques rappels utiles pour cr\u00e9er des visuels de publicit\u00e9 qui auront plus d\u2019impact, et une visite guid\u00e9e pour savoir comment utiliser la m\u00e9thode de votre choix.<\/p><p>Que choisirez-vous? Un assistant cl\u00e9 en main qui vous guide et fait le travail pour vous? Ou l\u2019option d\u2019importer vos propres cr\u00e9atifs pour aller encore plus loin dans la personnalisation\u202fde vos banni\u00e8res?<\/p><h3><strong>\u00c0 quoi penser pour cr\u00e9er les visuels de vos annonces publicitaires?<\/strong><\/h3><p>Si vous ne l\u2019avez pas encore visionn\u00e9, on vous encourage \u00e0 vous inscrire au cours gratuit <a href=\"https:\/\/pubm32.com\/cours\/introduction-au-marketing-paye\/\" target=\"_blank\" rel=\"noopener\">Introduction au marketing pay\u00e9<\/a>. La le\u00e7on #7 est consacr\u00e9e aux bases du cr\u00e9atif et du message.<\/p><p><a href=\"https:\/\/pubm32.com\/cours\/introduction-au-marketing-paye\/\"><img decoding=\"async\" class=\"aligncenter wp-image-30164 size-full\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/lecon7.png\" alt=\"\" width=\"1314\" height=\"476\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/lecon7.png 1314w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/lecon7-300x109.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/lecon7-1024x371.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/lecon7-768x278.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/10\/lecon7-240x87.png 240w\" sizes=\"(max-width: 1314px) 100vw, 1314px\" \/><\/a><\/p><p>Voici quelques rappels rapides des r\u00e8gles \u00e0 respecter qui vous sont d\u00e9taill\u00e9es dans cette vid\u00e9o.<\/p><p>Pour avoir un r\u00e9sultat optimal (et donc un meilleur retour sur investissement de vos d\u00e9penses en pub), votre message doit :<\/p><ul><li><strong>interpeller<\/strong> (choix de la photo, de vos textes et appel \u00e0 l\u2019action)<\/li><li><strong>\u00eatre<\/strong> concis (utilisation des diff\u00e9rentes sections, points vendeurs mis de l\u2019avant)<\/li><li><strong>\u00eatre<\/strong> clair (afficher votre logo, rester coh\u00e9rent entre les diff\u00e9rents formats)<\/li><\/ul><p>De fa\u00e7on plus pratique, les conseils suivants concernent la cr\u00e9ation du visuel de votre annonce\u202f:<\/p><ul><li>La banni\u00e8re devrait \u00eatre facile \u00e0 diff\u00e9rencier du contenu de la page (ex. avec une bordure visible ou par un bon contraste dans le choix de la photo).<\/li><li>Votre annonce doit \u00eatre coh\u00e9rente avec le contenu et le contexte du site de l\u2019\u00e9diteur.<\/li><li>La couleur dominante a un impact important\u202f: choisissez-la selon ce que vous voulez d\u00e9gager.<\/li><li>Utilisez le langage des consommateurs.<\/li><li>N\u2019h\u00e9sitez pas \u00e0 faire plusieurs essais et testez ce qui fonctionne le mieux!<\/li><\/ul><p>Pour revoir tous ces conseils en d\u00e9tail et d\u2019autres informations utiles, comme \u00ab\u202fQuand changer son cr\u00e9atif\u202f?\u202f\u00bb, rendez-vous dans la section de <a href=\"https:\/\/pubm32.com\/academie\/nos-cours\/\" target=\"_blank\" rel=\"noopener\">nos cours gratuits<\/a>.<\/p><h3><strong>Une image forte et \u00e9vocatrice<\/strong><\/h3><p>Vous pouvez utiliser vos propres photos si elles sont de bonne qualit\u00e9 et illustrent bien votre message, ce qui rendra votre publicit\u00e9 vraiment unique et personnalis\u00e9e. Si vous n\u2019en avez pas \u00e0 disposition, vous pouvez alors faire votre choix parmi des banques d\u2019images professionnelles, telles que\u202f:<\/p><ul><li><a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener\">unsplash.com<\/a><\/li><li><a href=\"https:\/\/www.pexels.com\/\" target=\"_blank\" rel=\"noopener\">pexels.com\u202f<\/a><\/li><li><a href=\"https:\/\/openai.com\/dall-e-2\/\" target=\"_blank\" rel=\"noopener\">Images g\u00e9n\u00e9r\u00e9es par Dall.e<\/a> une intelligence artificielle &#8220;AI&#8221; en langage naturel<\/li><\/ul><p>Choisissez une image qui correspond au ton g\u00e9n\u00e9ral de vos communications (par exemple plut\u00f4t humoristique ou s\u00e9rieux) et qui \u00e9voque votre produit ou service.<\/p><p>Point super important\u202f: rappelez-vous que vous devez absolument poss\u00e9der le droit d\u2019utiliser cette photo \u00e0 des fins commerciales. Pour vous aider \u00e0 y penser et vous \u00e9viter de mauvaises exp\u00e9riences, notre outil de cr\u00e9ation de campagne vous fera valider ce point lors de la s\u00e9lection d\u2019image!<\/p><h3><strong>La pr\u00e9sence de votre marque<\/strong><\/h3><p><br \/>Votre logo est bien s\u00fbr un \u00e9l\u00e9ment central de votre marque et l\u2019inclure dans vos annonces permettra \u00e0 votre audience de vous identifier facilement. D\u2019ailleurs, si vous n\u2019avez pas encore de version de votre logo sur fond transparent, on vous explique <a href=\"https:\/\/pubm32.com\/cours\/comment-rendre-le-fond-de-votre-logo-transparent\/\" target=\"_blank\" rel=\"noopener\">comment le cr\u00e9er dans cette vid\u00e9o<\/a>. Vous pourrez ainsi l\u2019afficher par-dessus l\u2019image de fond en toute harmonie!<\/p><p>L\u2019identit\u00e9 visuelle de votre entreprise passe aussi par le choix des couleurs utilis\u00e9es. D\u00e9finissez votre palette personnalis\u00e9e pour garder une harmonie et une coh\u00e9rence dans toutes vos publicit\u00e9s. Si vous avez besoin d\u2019un coup de main virtuel pour faire ces choix, voici quelques outils bas\u00e9s sur l\u2019intelligence artificielle qui pourront vous aider :<\/p><ul><li><a href=\"http:\/\/colormind.io\/\" target=\"_blank\" rel=\"noopener\">Colormind.io<\/a><\/li><li><a href=\"https:\/\/designs.ai\/colors\" target=\"_blank\" rel=\"noopener\">Designs.ai<\/a><\/li><li><a href=\"https:\/\/colourlab.ai\/\" target=\"_blank\" rel=\"noopener\">Colourlab.ai<\/a><\/li><li><a href=\"http:\/\/khroma.co\/\" target=\"_blank\" rel=\"noopener\">Khroma.co\u202f<\/a><\/li><\/ul><h3><strong>Un titre court et accrocheur<\/strong><\/h3><p>L\u2019accroche doit \u00eatre courte (50 caract\u00e8res maximum) et \u00ab\u202fpunchy\u202f\u00bb, pour interpeller votre audience et faire passer votre message principal.<\/p><p>Ce titre peut ensuite \u00eatre compl\u00e9t\u00e9 si besoin par un message secondaire pour plus de pr\u00e9cisions.<\/p><p>L\u2019objectif de ces messages est d\u2019attirer l\u2019attention et de susciter suffisamment d\u2019int\u00e9r\u00eat pour que la personne ait envie de cliquer sur votre annonce pour aller plus loin.<\/p><h3><strong>Un appel \u00e0 l\u2019action<\/strong><\/h3><p>Le but ultime! L\u2019appel \u00e0 l\u2019action (ou CTA pour Call to Action) est le bouton qui se trouve en bas de votre annonce et qui permet de passer \u00e0 la prochaine \u00e9tape. Le texte doit \u00eatre tr\u00e8s court (25 caract\u00e8res maximum), clair et invitant.<\/p><p>Essayez de rendre l\u2019action concr\u00e8te pour votre audience avec un verbe qui lui indique \u00e0 quoi s\u2019attendre. Le texte va d\u00e9prendre de ce que vous avez pr\u00e9vu comme prochaine \u00e9tape, une fois que la personne a cliqu\u00e9. \u00c7a peut \u00eatre par exemple\u202f:<\/p><ul><li>Inscrivez-vous\u202f(pour un \u00e9v\u00e9nement)<\/li><li>Abonnez-vous\u202f(\u00e0 une newsletter)<\/li><li>Faire une r\u00e9servation\u202f\/ R\u00e9servez maintenant\u202f(par ex. pour un restaurant, un h\u00f4tel, une activit\u00e9, etc.)<\/li><li>Prenez rendez-vous<\/li><li>Essayez gratuitement<\/li><li>En savoir plus<\/li><li>Rejoignez-nous\u202f(faire partie d\u2019un groupe)<\/li><li>Obtenez 50 % de rabais\u202f(ou la promotion que vous avez choisie)<\/li><li>Acheter maintenant\u202f(invitez \u00e0 finaliser la transaction)<\/li><li>Contactez-nous\u202f(pour recevoir des messages ou leads)<\/li><\/ul><h3><strong>M\u00e9thode 1\u202f: Cr\u00e9ation simplifi\u00e9e gr\u00e2ce \u00e0 un assistant en ligne libre-service<\/strong><\/h3><p>Maintenant que vous avez en main tous les \u00e9l\u00e9ments n\u00e9cessaires pour obtenir des visuels accrocheurs pour vos publicit\u00e9s en ligne, vous avez le choix entre 2 fa\u00e7ons de les cr\u00e9er.<\/p><p>Une fois connect\u00e9 dans votre centre publicitaire, cliquez sur le menu \u00ab Nouvelle campagne\u202f\u00bb. Apr\u00e8s avoir renseign\u00e9 les \u00ab\u202fInformations de la campagne\u202f\u00bb (nom, plateformes, langue, sites, ciblage d\u2019audience, dates et budget), vous arrivez \u00e0 l\u2019\u00e9tape 2\u202f: \u00ab\u202fCr\u00e9ation\u202f\u00bb.<\/p><p>La premi\u00e8re option s\u2019intitule \u00ab\u202fCr\u00e9ez votre annonce personnalis\u00e9e\u202f\u00bb. <strong>C\u2019est un processus tr\u00e8s simple qui ne prend que quelques minutes. En plus, vous n\u2019avez besoin d\u2019aucune expertise particuli\u00e8re ni de talent en design web!<\/strong><\/p><p>C\u2019est donc un outil parfait pour les d\u00e9butants ou les entreprises qui veulent maximiser leur temps et leur budget.<\/p><h3><br \/><strong>Comment \u00e7a marche?<\/strong><\/h3><p>Il vous suffit de suivre les \u00e9tapes propos\u00e9es par l\u2019outil en ligne et de remplir chacun des champs\u202f:<\/p><ul><li>Une photo principale<\/li><li>Votre logo<\/li><li>Votre palette de couleurs<\/li><li>Un titre<\/li><li>Une description<\/li><li>Un appel \u00e0 l\u2019action<\/li><li>L\u2019adresse URL de destination<\/li><\/ul><p>Et puis CLIC, la magie op\u00e8re!<\/p><p><strong>L\u2019outil libre-service va g\u00e9n\u00e9rer automatiquement votre annonce dans les diff\u00e9rents formats n\u00e9cessaires.<\/strong> Vous pouvez les pr\u00e9visualiser et rectifier le tir si besoin de fa\u00e7on instantan\u00e9e.<\/p><p>Vous \u00eates plut\u00f4t visuel ? On vous montre tout \u00e7a dans la vid\u00e9o ci-dessous\u202f:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35763ba elementor-widget elementor-widget-video\" data-id=\"35763ba\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/pubm32.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/09\\\/FR-annonce-personnalisee.png&quot;,&quot;id&quot;:30088,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/12\/crer-une-campagne.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/FR-annonce-personnalisee.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Lire la vid\u00e9o\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Lire la vid\u00e9o<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2824b96 elementor-widget elementor-widget-text-editor\" data-id=\"2824b96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>M\u00e9thode 2\u202f: Importez vos propres visuels d\u2019annonce d\u00e9j\u00e0 existants<\/strong><\/h3><p><br \/>Vous pourriez aussi choisir de faire vous-m\u00eame vos visuels en utilisant d\u2019autres outils, ou encore de faire appel \u00e0 un graphiste ou \u00e0 une agence pour les cr\u00e9er pour vous.<\/p><p>Bien s\u00fbr, cette \u00e9tape prend alors un peu plus de temps et d\u2019argent, mais cette d\u00e9cision peut \u00eatre tr\u00e8s pertinente dans votre strat\u00e9gie globale. Vous pouvez ainsi vous assurer d\u2019utiliser exactement les m\u00eames annonces pour l\u2019ensemble de vos campagnes, ou encore de pousser le design plus loin avec une cr\u00e9ation 100 % sur-mesure.<\/p><p>Les m\u00eames conseils s\u2019appliquent en ce qui concerne les bonnes pratiques de cr\u00e9ation pour vos images et vos textes. Il vous suffit alors de cr\u00e9er les bons formats pour votre campagne.<\/p><h3><strong>Comment \u00e7a marche?<\/strong><\/h3><p><br \/>L\u2019\u00e9tape 1 est identique et vous aurez \u00e0 renseigner les m\u00eames \u00ab\u202fInformations de campagne\u202f\u00bb d\u00e9crites plus haut. Le changement se passe donc \u00e0 l\u2019\u00e9tape 2. Une fois arriv\u00e9 \u00e0 la section de \u00ab\u202fCr\u00e9ation\u202f\u00bb, vous pouvez choisir la 2\u00e8me option qui s\u2019appelle \u00ab\u202fUtilisez vos cr\u00e9atifs existants\u202f\u00bb.<\/p><p>En fonction des choix que vous avez indiqu\u00e9s dans les informations de la campagne, vous pourriez avoir besoin d\u2019un ou de plusieurs formats diff\u00e9rents. Notez que nous faisons ici r\u00e9f\u00e9rence aux formats standards de l\u2019industrie de la publicit\u00e9 en ligne (standard IAB).<\/p><p>Voici la liste des<a href=\"https:\/\/pubm32.com\/faq\/creer-une-campagnes\/quels-sont-les-formats-publicitaires-que-vous-offrez-au-sein-du-centre-publicitaire\/\" target=\"_blank\" rel=\"noopener\"> formats d\u2019annonce\u202futilis\u00e9s<\/a> :<\/p><ul><li><a href=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/05\/m32-Connect-300x600-px.png\" target=\"_blank\" rel=\"noopener\">300 x 600<\/a> pixels<\/li><li><a href=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/05\/m32-Connect-728x90-px.png\" target=\"_blank\" rel=\"noopener\">728 x 90<\/a> pixels<\/li><li><a href=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/05\/m32-Connect-970x250-px.png\" target=\"_blank\" rel=\"noopener\">970 x 250<\/a> pixels<\/li><li><a href=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/05\/m32-Connect-300x250-px.png\" target=\"_blank\" rel=\"noopener\">300 x 250<\/a> pixels<\/li><li><span style=\"color: #ff6600;\"><strong>Nouveau<\/strong><\/span> <a href=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/320x50.png\" target=\"_blank\" rel=\"noopener\">320 x 50<\/a> pixels<\/li><\/ul><p>Vous n\u2019avez qu\u2019\u00e0 importer les dimensions applicables selon vos param\u00e8tres de campagne.<\/p><p>Pour chaque visuel t\u00e9l\u00e9vers\u00e9, vous devrez aussi\u202f:<br \/>Indiquer l\u2019adresse URL de destination (et la tester!)<br \/>Confirmer que vous poss\u00e9dez les droits d\u2019utilisation de l\u2019image<\/p><p>Et voil\u00e0, cette partie est termin\u00e9e. Pour finaliser, vous pouvez obtenir un aper\u00e7u de l\u2019ensemble en cliquant sur \u00ab\u202fVoir tous les formats\u202f\u00bb.<\/p><p>Si vous pr\u00e9f\u00e9rez la version vid\u00e9o, voici tous les d\u00e9tails de cette option\u202f:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b96afa elementor-widget elementor-widget-video\" data-id=\"5b96afa\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/pubm32.com\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2022\\\/09\\\/FR-televerser-mes-creatifs.png&quot;,&quot;id&quot;:30090,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/creer-une-campagne-utilisez-vos-propres-cratifs.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/FR-televerser-mes-creatifs.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Lire la vid\u00e9o\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Lire la vid\u00e9o<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1821216 elementor-widget elementor-widget-text-editor\" data-id=\"1821216\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 style=\"text-align: center;\"><span class=\"TextRun SCXW223703482 BCX4\" lang=\"FR\" xml:lang=\"FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW223703482 BCX4\">Et m<\/span><span class=\"NormalTextRun SCXW223703482 BCX4\">aintenant, <a href=\"https:\/\/pubm32.com\/centres-publicitaires\/\" target=\"_blank\" rel=\"noopener\">choisissez un r\u00e9seau m\u00e9diatique local<\/a> et c\u2019est \u00e0 vous de jouer !<\/span><span class=\"NormalTextRun SCXW223703482 BCX4\"> Quelle option allez-vous utiliser pour cr\u00e9er vos visuels d\u2019annonces ?<\/span><\/span><span class=\"EOP SCXW223703482 BCX4\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-526bbd39 ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"526bbd39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5114359b\" data-id=\"5114359b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1722bbd2 elementor-widget elementor-widget-heading\" data-id=\"1722bbd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partager :<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ac69a0d\" data-id=\"2ac69a0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e69b449 elementor-share-buttons--skin-minimal elementor-share-buttons--align-right elementor-share-buttons-mobile--align-center elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"4e69b449\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_telegram\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur telegram\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7bc38500 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"7bc38500\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d10bf0a elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2d10bf0a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTrouver un site\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-417eea4b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"417eea4b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pubm32.com\/repertoire-sites\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrer vos m\u00e9dias locaux<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-165d95ea elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"165d95ea\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tAcademie M32\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42155ff7 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"42155ff7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tAutre Articles\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7576eca elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"7576eca\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28047 post type-post status-publish format-standard has-post-thumbnail hentry category-trucs-astuces tag-calendrier\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/les-evenements-marketing-au-canada-et-aux-usa\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"171\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-300x171.png\" class=\"attachment-medium size-medium wp-image-30891\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-300x171.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-1024x584.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-768x438.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-360x205.png 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-1536x876.png 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-2048x1168.png 2048w, 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type-post status-publish format-standard has-post-thumbnail hentry category-editeur\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/pelmorex-elargir-le-champ-daction-publicitaire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-300x225.jpg\" class=\"attachment-medium size-medium wp-image-30721\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-300x225.jpg 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-1024x768.jpg 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-768x576.jpg 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-360x270.jpg 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-1536x1152.jpg 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https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-360x360.png 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-1536x1536.png 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d.png 2048w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-32x32.png 32w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-48x48.png 48w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-80x80.png 80w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-180x180.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/comment-creer-une-bonne-publicite-en-ligne-pour-des-hotels-et-des-gites\/\" >\n\t\t\t\tComment cr\u00e9er une bonne publicit\u00e9 en ligne pour des h\u00f4tels et des g\u00eetes\u00a0\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30374 post type-post status-publish format-standard has-post-thumbnail hentry category-idees-creatives tag-valentin\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/publicite-en-ligne-pour-la-saint-valentin\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-300x200.png\" class=\"attachment-medium size-medium wp-image-30378\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-300x200.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-1024x683.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-768x512.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-240x160.png 240w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/publicite-en-ligne-pour-la-saint-valentin\/\" >\n\t\t\t\tPublicit\u00e9 en ligne pour la Saint-valentin\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30320 post type-post status-publish format-standard has-post-thumbnail hentry category-idees-creatives category-trucs-astuces tag-chatgpt\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/creez-des-campagnes-publicitaires-facilement-avec-chatgpt-et-le-centre-publicitaire-m32\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"240\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/image-blog-300x240.png\" class=\"attachment-medium size-medium wp-image-30321\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/image-blog-300x240.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/image-blog-1024x819.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/image-blog-768x614.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/image-blog-1536x1229.png 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/image-blog-2048x1638.png 2048w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/image-blog-225x180.png 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/creez-des-campagnes-publicitaires-facilement-avec-chatgpt-et-le-centre-publicitaire-m32\/\" >\n\t\t\t\tPublicit\u00e9s avec ChatGPT et le Centre publicitaire M32\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30245 post type-post status-publish format-standard has-post-thumbnail hentry category-editeur tag-charlevoix tag-editeurs-2 tag-editions-nordiques tag-le-manic tag-libre-service\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/une-alternative-locale-a-lachat-publicitaire-web%e2%80%af\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"210\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/11\/Editions-Nordiques-M32-300x210.jpeg\" class=\"attachment-medium size-medium wp-image-30259\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/11\/Editions-Nordiques-M32-300x210.jpeg 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/11\/Editions-Nordiques-M32-1024x717.jpeg 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/11\/Editions-Nordiques-M32-768x538.jpeg 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/11\/Editions-Nordiques-M32-240x168.jpeg 240w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/11\/Editions-Nordiques-M32.jpeg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/une-alternative-locale-a-lachat-publicitaire-web%e2%80%af\/\" >\n\t\t\t\tUne alternative locale \u00e0 l\u2019achat publicitaire Web\u202f\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-77bf3de2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77bf3de2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16d5e91b\" data-id=\"16d5e91b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d28ab38 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-widget elementor-widget-author-box\" data-id=\"6d28ab38\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/m32connect.com\/fr\/a-propos-de-nous\/nous-joindre\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/07\/Amy_1-300x300.jpeg\" alt=\"Amy L&#039;Amoreaux\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/m32connect.com\/fr\/a-propos-de-nous\/nous-joindre\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAmy L'Amoreaux\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Bas\u00e9e \u00e0 notre bureau de Montr\u00e9al, Amy cumule plusieurs ann\u00e9es d'exp\u00e9rience dans les op\u00e9rations publicitaires et les ventes num\u00e9riques. Au sein de l\u2019\u00e9quipe M32, elle est \u00e0 la t\u00eate des relations avec les \u00e9diteurs et les agences du Qu\u00e9bec et du Canada. Contactez Amy si vous voulez en savoir plus sur M32!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3c4f43f5 ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c4f43f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-688daef\" data-id=\"688daef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-212b4a38 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"212b4a38\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tD\u00e9couvrez vos sites locaux\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2d646abc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d646abc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d4be94\" data-id=\"33d4be94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ff99256 elementor-widget elementor-widget-html\" data-id=\"6ff99256\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"drts-platform-render-676d362d28a82-1\" class=\"drts drts-main\"><div class=\"drts-view-entities-container drts-view-entities-container-slider_carousel\" data-view-bundle-name=\"sites_dir_ltg\" data-view-name=\"carousel\" data-view-url=\"https:\/\/pubm32.com\/repertoire-sites\/?settings_cache_id=3ad5f7cd5f25814edd296c2fa13aab12&amp;sort=random\">\n    <div class=\"drts-view-entities-header drts-bs-mb-4\"><\/div>\n\n\n<div class=\"drts-view-entities drts-view-post-entities drts-view-entities-slider_carousel\">\n    <div id=\"drts-platform-render-676d362d28a82-1-slider-carousel\" class=\"drts-slider-carousel drts-slider-carousel-with-arrows\" data-slick-options=\"{&quot;dots&quot;:false,&quot;autoplay&quot;:true,&quot;autoplaySpeed&quot;:3000,&quot;speed&quot;:300,&quot;slidesToShow&quot;:4,&quot;slidesToScroll&quot;:1,&quot;arrows&quot;:true,&quot;fade&quot;:false,&quot;adaptiveHeight&quot;:false,&quot;responsive&quot;:[{&quot;breakpoint&quot;:960,&quot;settings&quot;:{&quot;slidesToShow&quot;:3}},{&quot;breakpoint&quot;:720,&quot;settings&quot;:{&quot;slidesToShow&quot;:2,&quot;dots&quot;:false}},{&quot;breakpoint&quot;:540,&quot;settings&quot;:{&quot;slidesToShow&quot;:1,&quot;dots&quot;:false}}],&quot;focusOnSelect&quot;:false,&quot;infinite&quot;:true,&quot;lazyLoad&quot;:false,&quot;rtl&quot;:false,&quot;pauseOnHover&quot;:true,&quot;swipe&quot;:true,&quot;centerMode&quot;:false}\">\n    <div class=\"drts-slider-carousel-slider\">\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-676d362d28a82-1-post-30782\" data-entity-id=\"30782\" class=\"drts-entity drts-entity-post drts-entity-featured drts-entity-featured-9 drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/08\/LeDevoir_600-logo-181x180.png);\" onclick=\"location.href='https:\/\/pubm32.com\/sites\/le-devoir\/'; 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return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-676d362d28a82-1-post-25610\" data-entity-id=\"25610\" class=\"drts-entity drts-entity-post drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/04\/site-seaway-news-180x180.png);\" onclick=\"location.href='https:\/\/pubm32.com\/sites\/cornwall-seaway-news\/'; return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-676d362d28a82-1-post-25620\" data-entity-id=\"25620\" class=\"drts-entity drts-entity-post drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/07\/echo-latuque-1-200x180.png);\" onclick=\"location.href='https:\/\/pubm32.com\/sites\/lecho-de-la-tuque\/'; 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return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-676d362d28a82-1-post-29791\" data-entity-id=\"29791\" class=\"drts-entity drts-entity-post drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/07\/les-2-rives-180x180.png);\" onclick=\"location.href='https:\/\/pubm32.com\/sites\/les-2-rives\/'; return false;\"> <\/div><\/div>        <\/div>\n    <\/div>\n    <div class=\"drts-slider-carousel-arrows\"><\/div>\n<\/div>\n<script type=\"text\/javascript\">\ndocument.addEventListener('DOMContentLoaded', function() { var $ = jQuery;\n    setTimeout(function() {\n        DRTS.Slider.carousel('#drts-platform-render-676d362d28a82-1-slider-carousel');\n    }, 150);\n});\n<\/script><\/div>\n\n<div class=\"drts-view-entities-footer drts-bs-mt-4\"><\/div><\/div>\n\n<script type=\"text\/javascript\">document.addEventListener(\"DOMContentLoaded\", function(event) { var $ = jQuery;\nDRTS.init($(\"#drts-platform-render-676d362d28a82-1\"));\n});<\/script><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5fc5770e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fc5770e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1843707\" data-id=\"1843707\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f38b759 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"4f38b759\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qui dit campagne de publicit\u00e9 en ligne dit visuel d\u2019annonce! La cr\u00e9ation de vos banni\u00e8res est un \u00e9l\u00e9ment cl\u00e9 \u00e0 ne pas n\u00e9gliger. 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