{"id":28264,"date":"2021-08-26T23:31:20","date_gmt":"2021-08-26T23:31:20","guid":{"rendered":"https:\/\/pubm32.com\/?p=28264"},"modified":"2021-12-13T21:42:39","modified_gmt":"2021-12-13T21:42:39","slug":"comprendre-les-statistiques","status":"publish","type":"post","link":"https:\/\/pubm32.com\/le-buzz\/comprendre-les-statistiques\/","title":{"rendered":"Comprendre les statistiques"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28264\" class=\"elementor elementor-28264\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-72a33674 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72a33674\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ed6df82\" data-id=\"1ed6df82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac9af67 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3ac9af67\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprendre les statistiques<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16fdc61e elementor-widget elementor-widget-text-editor\" data-id=\"16fdc61e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/pubm32.com\/\">Accueil<\/a> | <a href=\"https:\/\/pubm32.com\/le-buzz\/\">Le Buzz du march\u00e9<\/a> | Comprendre les statistiques du rapport et leurs d\u00e9finitions  <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1737ea82 elementor-invisible elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"1737ea82\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/m32-reporting-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-28265\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/m32-reporting-768x512.jpeg 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/m32-reporting-300x200.jpeg 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/m32-reporting-1024x682.jpeg 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/m32-reporting-1536x1024.jpeg 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/m32-reporting-400x267.jpeg 400w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/m32-reporting-240x160.jpeg 240w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/m32-reporting.jpeg 1862w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4d11f064 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d11f064\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31f243fa\" data-id=\"31f243fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-16184dc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16184dc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-288d82d8\" data-id=\"288d82d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5293b308 elementor-widget elementor-widget-heading\" data-id=\"5293b308\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Comprendre les statistiques du rapport et leurs d\u00e9finitions  <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5e89ee elementor-widget elementor-widget-text-editor\" data-id=\"6b5e89ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Un des meilleurs conseils qu\u2019on peut vous donner, si vous avez choisi de vous lancer dans les campagnes de publicit\u00e9 en ligne, c\u2019est de vous int\u00e9resser aux chiffres, aux stats, aux donn\u00e9es, aux r\u00e9sultats !\u00a0\u00a0<\/p><p>Apr\u00e8s tout, une campagne publicitaire ne serait pas grand-chose sans une analyse de sa performance. Si vous avez suivi <strong><a href=\"https:\/\/pubm32.com\/academie\/\" target=\"_blank\" rel=\"noopener\">notre\u00a0cours gratuit d\u2019introduction<\/a><\/strong> au marketing\u00a0pay\u00e9, vous savez qu\u2019on ne doit rien prendre pour acquis, tester et re-tester pour arriver aux meilleurs r\u00e9sultats possibles, et donc en termes plus marketing, au meilleur retour sur votre investissement.\u00a0\u00a0<\/p><p>Analyser vos campagnes vous permet de mesurer leur performance et de comparer ce qui fonctionne\u00a0mieux ou moins bien aupr\u00e8s de votre cible. Plus vous en ferez, plus vous serez en mesure d\u2019ajuster et d\u2019am\u00e9liorer vos prochaines campagnes.\u00a0\u00a0\u00a0<\/p><p><strong>On vous explique ici o\u00f9 trouver vos rapports et tout pour bien les comprendre.\u00a0\u00a0<\/strong><\/p><h4><strong>O\u00f9\u00a0trouver le rapport des r\u00e9sultats\u00a0de\u00a0vos\u00a0campagnes\u00a0<\/strong><\/h4><p>Un rapport d\u00e9taill\u00e9 est disponible en ligne pour chacune de vos campagnes en cours ou termin\u00e9e.\u00a0Vous\u00a0pouvez y\u00a0acc\u00e9der\u00a0facilement de deux fa\u00e7ons\u202f:\u00a0\u00a0<\/p><ul><li><strong>Depuis votre page d\u2019accueil<\/strong>, dans la colonne \u00ab\u202fNb d\u2019impressions\u202f\u00bb d\u2019une campagne active ou termin\u00e9e, cliquez sur l\u2019ic\u00f4ne en forme de graphique.<\/li><li><strong>Dans\u00a0le menu de gauche<\/strong>, cliquez\u00a0sur \u00ab\u202fRapports\u202f\u00bb\u00a0et\u00a0identifiez\u00a0la campagne que vous d\u00e9sirez voir.\u00a0Utilisez si besoin les filtres\u00a0en cliquant sur le titre d\u2019une colonne pour trier les r\u00e9sultats par \u00e9tiquette, nom, date ou statut. Cliquez ensuite sur la campagne voulue.\u00a0\u00a0<\/li><\/ul><p><strong>Tadam<\/strong>! Votre rapport s\u2019ouvre dans une nouvelle page et on vous d\u00e9taille ci-dessous toutes les donn\u00e9es que vous y trouverez.\u00a0\u00a0<\/p><h4><strong>Bien comprendre les donn\u00e9es et les termes du rapport\u00a0<\/strong><\/h4><p>La premi\u00e8re section de la page du rapport vous pr\u00e9sente une vue sommaire des 5 principaux indicateurs, dans la section\u00a0R\u00e9sum\u00e9 des r\u00e9sultats. Voici la d\u00e9finition de chacun\u202f:\u00a0\u00a0<\/p><h5><strong><em>Impressions\u00a0livr\u00e9es\u00a0\u00a0<\/em><\/strong><\/h5><p>C\u2019est le nombre total d&#8217;impressions livr\u00e9es par le biais de votre campagne\u00a0durant la p\u00e9riode sp\u00e9cifi\u00e9e. On comptabilise une impression \u00e0 chaque fois qu&#8217;un cr\u00e9atif\u00a0(votre annonce)\u00a0est t\u00e9l\u00e9charg\u00e9 sur l&#8217;appareil de l&#8217;utilisateur et a commenc\u00e9 \u00e0 se charger.\u202f\u00a0<\/p><h5><strong><em>Clics\u00a0<\/em><\/strong><\/h5><p>On compte un clic \u00e0 chaque fois qu\u2019un utilisateur clique sur votre annonce. Il sera alors redirig\u00e9 vers la page de destination que vous avez sp\u00e9cifi\u00e9e.\u00a0\u00a0<\/p><h5><em><strong>Nombre d\u2019expositions\u00a0<\/strong><\/em><\/h5><p>Le nombre d\u2019expositions est aussi appel\u00e9\u00a0cap de fr\u00e9quence. Cette donn\u00e9e repr\u00e9sente\u00a0le nombre de fois\u00a0maximum\u00a0qu&#8217;une publicit\u00e9 peut \u00eatre diffus\u00e9e\u00a0sur le m\u00eame appareil pendant une journ\u00e9e donn\u00e9e. Vous pouvez d\u00e9terminer cet \u00e9l\u00e9ment lors de la cr\u00e9ation de votre campagne.\u00a0\u00a0<\/p><h5><em><strong>Co\u00fbt par impression\u00a0<\/strong><\/em><\/h5><p>Le\u00a0CPI\u00a0est le\u00a0co\u00fbt\u00a0moyen\u00a0pour une impression. Il est\u00a0calcul\u00e9 en fonction du budget total d\u00e9pens\u00e9 pour la campagne et du nombre d\u2019impressions livr\u00e9es. Ce chiffre\u00a0repr\u00e9sente\u00a0donc\u00a0le tarif appliqu\u00e9 chaque fois qu\u2019une banni\u00e8re a \u00e9t\u00e9 distribu\u00e9e aupr\u00e8s des usagers selon vos instructions de campagne.\u00a0\u00a0<\/p><h5><em><strong>Utilisateurs\u00a0<\/strong><\/em><\/h5><p>Les utilisateurs repr\u00e9sentent\u00a0le nombre total de visiteurs\u00a0uniques qui ont \u00e9t\u00e9 expos\u00e9s \u00e0\u00a0votre annonce. Cette mesure est le r\u00e9sultat de la d\u00e9duplication des utilisateurs individuels sur de nombreuses plateformes.\u00a0\u00a0<\/p><h5><em><strong>Graphiques et listes utiles\u00a0<\/strong><\/em><\/h5><p>Apr\u00e8s la section du r\u00e9sum\u00e9 des r\u00e9sultats, vous trouverez 2 autres types de donn\u00e9es tr\u00e8s int\u00e9ressantes \u00e0 regarder aussi.\u00a0\u00a0<\/p><p><strong>Tout d\u2019abord\u00a0un graphique<\/strong>\u00a0qui vous permet d\u2019avoir une repr\u00e9sentation visuelle claire de\u00a0la r\u00e9partition du nombre d\u2019impressions, du budget et des\u00a0clics g\u00e9n\u00e9r\u00e9s par votre campagne, que vous pouvez afficher\u00a0par jour,\u00a0par\u00a0semaine ou\u00a0par\u00a0mois\u00a0en utilisant\u00a0la liste d\u00e9roulante.\u00a0<\/p><p>Ensuite,\u00a0<strong>un tableau<\/strong>\u00a0regroupe la liste des sites ou des sections dans lesquels votre campagne a \u00e9t\u00e9 diffus\u00e9e. Vous pouvez l\u00e0 encore trier le tableau pour organiser les r\u00e9sultats selon le nombre d\u2019impressions ou le nombre de clics et rep\u00e9rer les sites plus performants que les autres.\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6332f7f5 ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6332f7f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c99daf3\" data-id=\"4c99daf3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b1ad0a1 elementor-widget elementor-widget-heading\" data-id=\"4b1ad0a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partager :<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49d07c1\" data-id=\"49d07c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f5b5d3e elementor-share-buttons--skin-minimal elementor-share-buttons--align-right elementor-share-buttons-mobile--align-center elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"3f5b5d3e\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_telegram\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur telegram\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1dba9664 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"1dba9664\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bc67792 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"1bc67792\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTrouver un site\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39807df2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"39807df2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pubm32.com\/repertoire-sites\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrer vos m\u00e9dias locaux<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee29c elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"1ee29c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tAcademie M32\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18699245 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"18699245\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tAutre Articles\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b31ba54 elementor-grid-1 elementor-posts--thumbnail-left elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"3b31ba54\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-28047 post type-post status-publish format-standard has-post-thumbnail hentry category-trucs-astuces tag-calendrier\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/les-evenements-marketing-au-canada-et-aux-usa\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"171\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-300x171.png\" class=\"attachment-medium size-medium wp-image-30891\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-300x171.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-1024x584.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-768x438.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-360x205.png 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-1536x876.png 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-2048x1168.png 2048w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-240x137.png 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/les-evenements-marketing-au-canada-et-aux-usa\/\" >\n\t\t\t\tLes \u00e9v\u00e9nements marketing au Canada et aux USA\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30845 post type-post status-publish format-standard has-post-thumbnail hentry category-editeur tag-le-devoir tag-libre-service\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/le-devoir-devoile-sa-nouvelle-plateforme-publicitaire-libre-service\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-300x150.png\" class=\"attachment-medium size-medium wp-image-30860\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-300x150.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-1024x512.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-768x384.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-360x180.png 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-1536x768.png 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-240x120.png 240w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2.png 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/le-devoir-devoile-sa-nouvelle-plateforme-publicitaire-libre-service\/\" >\n\t\t\t\tLe Devoir d\u00e9voile sa nouvelle plateforme\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30788 post type-post status-publish format-standard has-post-thumbnail hentry category-editeur tag-editeurs tag-libre-service\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/devoilement-de-limpress-ad-studio\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"165\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-300x165.png\" class=\"attachment-medium size-medium wp-image-30789\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-300x165.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-1024x565.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-768x423.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-360x198.png 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-1536x847.png 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-2048x1129.png 2048w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-240x132.png 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/devoilement-de-limpress-ad-studio\/\" >\n\t\t\t\tD\u00e9voilement de l&#8217;IMPRESS Ad Studio\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30720 post type-post status-publish format-standard has-post-thumbnail hentry category-editeur\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/pelmorex-elargir-le-champ-daction-publicitaire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-300x225.jpg\" class=\"attachment-medium size-medium wp-image-30721\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-300x225.jpg 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-1024x768.jpg 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-768x576.jpg 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-360x270.jpg 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-1536x1152.jpg 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-2048x1536.jpg 2048w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-240x180.jpg 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/pelmorex-elargir-le-champ-daction-publicitaire\/\" >\n\t\t\t\tPelmorex\u202f: \u00e9largir le champ d\u2019action publicitaire\u00a0\u00a0\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30604 post type-post status-publish format-standard has-post-thumbnail hentry category-idees-creatives\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/comment-creer-une-bonne-publicite-en-ligne-pour-des-hotels-et-des-gites\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-300x300.png\" class=\"attachment-medium size-medium wp-image-30605\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-300x300.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-1024x1024.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-150x150.png 150w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-768x768.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-360x360.png 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-1536x1536.png 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d.png 2048w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-32x32.png 32w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-48x48.png 48w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-80x80.png 80w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-180x180.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/comment-creer-une-bonne-publicite-en-ligne-pour-des-hotels-et-des-gites\/\" >\n\t\t\t\tComment cr\u00e9er une bonne publicit\u00e9 en ligne pour des h\u00f4tels et des g\u00eetes\u00a0\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30374 post type-post status-publish format-standard has-post-thumbnail hentry category-idees-creatives tag-valentin\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/publicite-en-ligne-pour-la-saint-valentin\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-300x200.png\" class=\"attachment-medium size-medium wp-image-30378\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-300x200.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-1024x683.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-768x512.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-240x160.png 240w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/publicite-en-ligne-pour-la-saint-valentin\/\" >\n\t\t\t\tPublicit\u00e9 en ligne pour la Saint-valentin\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-78e2530c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78e2530c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a8eba6c\" data-id=\"1a8eba6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56e93204 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-widget elementor-widget-author-box\" data-id=\"56e93204\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/m32connect.com\/fr\/a-propos-de-nous\/nous-joindre\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/07\/Amy_1-300x300.jpeg\" alt=\"Amy L&#039;Amoreaux\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/m32connect.com\/fr\/a-propos-de-nous\/nous-joindre\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAmy L'Amoreaux\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Bas\u00e9e \u00e0 notre bureau de Montr\u00e9al, Amy cumule plusieurs ann\u00e9es d'exp\u00e9rience dans les op\u00e9rations publicitaires et les ventes num\u00e9riques. Au sein de l\u2019\u00e9quipe M32, elle est \u00e0 la t\u00eate des relations avec les \u00e9diteurs et les agences du Qu\u00e9bec et du Canada. Contactez Amy si vous voulez en savoir plus sur M32!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-744db948 ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"744db948\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6273ae37\" data-id=\"6273ae37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17f80ba6 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elementor-element-1cb774b4\" data-id=\"1cb774b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40aeec0d elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"40aeec0d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un des meilleurs conseils qu\u2019on peut vous donner, si vous avez choisi de vous lancer dans les campagnes de publicit\u00e9 en ligne, c\u2019est de vous int\u00e9resser aux chiffres, aux stats, aux donn\u00e9es, aux r\u00e9sultats !  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