{"id":28258,"date":"2021-08-26T23:23:36","date_gmt":"2021-08-26T23:23:36","guid":{"rendered":"https:\/\/pubm32.com\/?p=28258"},"modified":"2021-12-13T21:44:25","modified_gmt":"2021-12-13T21:44:25","slug":"lexique-marketing","status":"publish","type":"post","link":"https:\/\/pubm32.com\/le-buzz\/lexique-marketing\/","title":{"rendered":"Lexique marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28258\" class=\"elementor elementor-28258\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1422c24a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1422c24a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c3adb54\" data-id=\"6c3adb54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e83948f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e83948f\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lexique marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c63f71f elementor-widget elementor-widget-text-editor\" data-id=\"6c63f71f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/pubm32.com\/\">Accueil<\/a> | <a href=\"https:\/\/pubm32.com\/le-buzz\/\">Le Buzz du march\u00e9<\/a> | Mieux comprendre les mots-cl\u00e9s de la publicit\u00e9 num\u00e9rique<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65935448 elementor-invisible elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"65935448\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/cpm-ctr-blog-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-28259\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/cpm-ctr-blog-768x512.jpeg 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/cpm-ctr-blog-300x200.jpeg 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/cpm-ctr-blog-1024x682.jpeg 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/cpm-ctr-blog-400x267.jpeg 400w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/cpm-ctr-blog-240x160.jpeg 240w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/08\/cpm-ctr-blog.jpeg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5105eddc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5105eddc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a96bed4\" data-id=\"a96bed4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7645d4a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7645d4a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1d1f11c9\" data-id=\"1d1f11c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74333eef elementor-widget elementor-widget-heading\" data-id=\"74333eef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Lexique marketing : Mieux comprendre les mots-cl\u00e9s de la publicit\u00e9 num\u00e9rique <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c1f975 elementor-widget elementor-widget-text-editor\" data-id=\"51c1f975\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><strong>CPM<\/strong><\/em>, <strong><em>CTR<\/em><\/strong>, <em><strong>CPI<\/strong><\/em>, impressions, etc. : ces termes vous donnent des maux de t\u00eate ? On comprend. Il y en a tellement qu\u2019on ne sait plus trop quoi en faire mais n\u2019ayez crainte, on est l\u00e0 pour vous aider \u00e0 mieux les comprendre et les utiliser.<\/p><p>Lorsque vous pr\u00e9voyez ou analysez une campagne marketing pour un \u00e9v\u00e9nement sp\u00e9cifique, les termes peuvent \u00eatre d\u00e9routants lorsqu\u2019on les voit pour la premi\u00e8re fois.<\/p><p>Voici une liste des d\u00e9finitions des termes marketing les plus courants et que vous retrouverez dans notre plateforme.<\/p><h4><em><strong>Campagne publicitaire :<\/strong><\/em><\/h4><p>Elle vous permet de mettre en avant votre entreprise, un message, un produit ou un service. La campagne regroupe une annonce et tous les param\u00e8tres de sa diffusion (sites ou applications choisis, audience cible, langue, formats, dates et dur\u00e9e, budget, etc.).<\/p><h4><em><strong>Centre publicitaire :<\/strong><\/em><\/h4><p>Plateforme accessible en libre-service et mise en place par des \u00e9diteurs pour donner facilement acc\u00e8s \u00e0 leur inventaire publicitaire. Vous pouvez y cr\u00e9er votre compte puis d\u00e9finir vos propres campagnes en pr\u00e9cisant tous les param\u00e8tres requis. Vous aurez \u00e9galement acc\u00e8s \u00e0 des rapports pour pouvoir \u00e9valuer la performance de vos campagnes.<\/p><h4><strong><em>Clic :<\/em><\/strong><\/h4><p>On compte un clic chaque fois qu\u2019un utilisateur a cliqu\u00e9 sur votre annonce : \u00e7a peut \u00eatre pour agrandir le message ou sur un lien. La personne n\u2019a pas encore achet\u00e9 chez vous.<\/p><h4><em><strong>Conversion :<\/strong><\/em><\/h4><p>Une conversion est une action donn\u00e9e mais ne repr\u00e9sente pas n\u00e9cessairement une vente. Cela d\u00e9pend de vos objectifs de campagne. Un objectif de conversion peut par exemple \u00eatre l\u2019inscription \u00e0 une newsletter, \u00e0 un \u00e9v\u00e9nement, un achat, une prise de rendez-vous, etc. Une fois votre objectif d\u00e9fini, vous pourrez comptabiliser le nombre de conversions correspondantes.<\/p><h4><em><strong>CPI &#8211; Co\u00fbt par impression :<\/strong><\/em><\/h4><p>C\u2019est le co\u00fbt moyen par impression. Il est calcul\u00e9 en fonction du budget allou\u00e9 \u00e0 votre campagne publicitaire divis\u00e9 par le nombre d\u2019impressions livr\u00e9es.<\/p><h4><em><strong>CPM &#8211; Co\u00fbt par mille :<\/strong><\/em><\/h4><p>Cette donn\u00e9e correspond au co\u00fbt d\u00e9bours\u00e9 pour mille impressions. Le CPM est un bon indicateur de r\u00e9f\u00e9rence pour comparer diff\u00e9rents r\u00e9sultats de campagne.<\/p><h4><em><strong>CTA &#8211; Appel \u00e0 l\u2019action :<\/strong><\/em><\/h4><p>Ceci est un \u00e9l\u00e9ment important de votre publicit\u00e9 en ligne. L\u2019appel \u00e0 l\u2019action ou le CTA (Call To Action) guide l\u2019utilisateur vers la prochaine \u00e9tape. Il peut \u00eatre sous forme de question, utiliser un verbe d\u2019action, un lien etc., mais il faut que ce soit attirant pour la personne qui le lira.<\/p><h4><em><strong>CTR &#8211; Taux de clic :<\/strong><\/em><\/h4><p>Le CTR (Click Through Rate) signifie le taux de clics. Il sert \u00e0 d\u00e9terminer la proportion d&#8217;utilisateurs qui voient votre annonce et cliquent dessus. Le CTR permet de mesurer l\u2019efficacit\u00e9 de votre campagne et de r\u00e9adapter certaines choses au besoin (texte, image, etc.).<\/p><h4><em><strong>Limite d\u2019exposition :<\/strong><\/em><\/h4><p>Ce nombre correspond au maximum de fois o\u00f9 nous diffusons une annonce sur le m\u00eame appareil pendant une journ\u00e9e donn\u00e9e.<\/p><p>En moyenne, il faut qu\u2019une personne voit 7 fois votre publicit\u00e9 pour commencer \u00e0 la retenir. Attention \u00e0 bien doser le nombre d\u2019expositions pour r\u00e9partir votre budget tout en visant \u00e0 vous faire suffisamment voir sans \u00eatre redondant ou trop agressif pour l\u2019utilisateur au risque qu\u2019il vous per\u00e7oive de mani\u00e8re n\u00e9gative.<\/p><h4><em><strong>Impressions :<\/strong><\/em><\/h4><p>Une impression est comptabilis\u00e9e chaque fois que nous diffusons votre annonce sur un \u00e9cran donn\u00e9, page web ou application mobile. Cette donn\u00e9e permet entre autres d\u2019analyser votre campagne en calculant diff\u00e9rents taux et co\u00fbts.<\/p><h4><strong><em>Utilisateurs touch\u00e9s :<\/em><\/strong><\/h4><p>C\u2019est le nombre de personnes qui ont \u00e9t\u00e9 expos\u00e9es \u00e0 votre annonce durant la p\u00e9riode sp\u00e9cifi\u00e9e. \u00c0 noter que la personne n\u2019a pas n\u00e9cessairement cliqu\u00e9 dessus.<\/p><h4><em><strong>Vues :<\/strong><\/em><\/h4><p>Une page vue repr\u00e9sente une instance d&#8217;une page charg\u00e9e dans un navigateur. Cette donn\u00e9e repr\u00e9sente le nombre de fois o\u00f9 votre publicit\u00e9 a \u00e9t\u00e9 vue, tous utilisateurs confondus. \u00c0 noter qu\u2019un m\u00eame utilisateur peut voir votre annonce plus d\u2019une fois.<\/p><p>En esp\u00e9rant que le tout soit plus clair pour vous et que cela vous facilitera la t\u00e2che pour vos campagnes publicitaires !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-459b28c6 ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"459b28c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c0dbee1\" data-id=\"1c0dbee1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f4e58d6 elementor-widget elementor-widget-heading\" data-id=\"1f4e58d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partager :<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-501f3526\" data-id=\"501f3526\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4358c1e6 elementor-share-buttons--skin-minimal elementor-share-buttons--align-right elementor-share-buttons-mobile--align-center elementor-share-buttons--view-icon elementor-share-buttons--shape-rounded elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"4358c1e6\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_telegram\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Partager sur telegram\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4baa3330 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"4baa3330\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5301f1ce elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5301f1ce\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTrouver un site\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0aab75 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4f0aab75\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pubm32.com\/repertoire-sites\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrer vos m\u00e9dias locaux<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e76f2d8 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"4e76f2d8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tAcademie M32\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9faf97 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"6d9faf97\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div 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href=\"https:\/\/pubm32.com\/le-buzz\/les-evenements-marketing-au-canada-et-aux-usa\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"171\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-300x171.png\" class=\"attachment-medium size-medium wp-image-30891\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-300x171.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-1024x584.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-768x438.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-360x205.png 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-1536x876.png 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-2048x1168.png 2048w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2022\/09\/fev-2024-240x137.png 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/les-evenements-marketing-au-canada-et-aux-usa\/\" >\n\t\t\t\tLes \u00e9v\u00e9nements marketing au Canada et aux USA\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30845 post type-post status-publish format-standard has-post-thumbnail hentry category-editeur tag-le-devoir tag-libre-service\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/le-devoir-devoile-sa-nouvelle-plateforme-publicitaire-libre-service\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-300x150.png\" class=\"attachment-medium size-medium wp-image-30860\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-300x150.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-1024x512.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-768x384.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-360x180.png 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-1536x768.png 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2-240x120.png 240w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/12\/concept2.png 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a 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https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-1024x565.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-768x423.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-360x198.png 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-1536x847.png 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-2048x1129.png 2048w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/Newsletter-240x132.png 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/devoilement-de-limpress-ad-studio\/\" >\n\t\t\t\tD\u00e9voilement de l&#8217;IMPRESS Ad Studio\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30720 post type-post status-publish format-standard has-post-thumbnail hentry category-editeur\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/pelmorex-elargir-le-champ-daction-publicitaire\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-300x225.jpg\" class=\"attachment-medium size-medium wp-image-30721\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-300x225.jpg 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-1024x768.jpg 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-768x576.jpg 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-360x270.jpg 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-1536x1152.jpg 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-2048x1536.jpg 2048w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/05\/Pelmorex-FR-240x180.jpg 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/pelmorex-elargir-le-champ-daction-publicitaire\/\" >\n\t\t\t\tPelmorex\u202f: \u00e9largir le champ d\u2019action publicitaire\u00a0\u00a0\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30604 post type-post status-publish format-standard has-post-thumbnail hentry category-idees-creatives\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/comment-creer-une-bonne-publicite-en-ligne-pour-des-hotels-et-des-gites\/\" tabindex=\"-1\" >\n\t\t\t<div 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https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-360x360.png 360w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-1536x1536.png 1536w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d.png 2048w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-32x32.png 32w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-48x48.png 48w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-80x80.png 80w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/03\/Mo-M32_A_luxury_romantic_getaway_35f4ba2e-45b0-4a7e-9264-6e46991d488d-180x180.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/comment-creer-une-bonne-publicite-en-ligne-pour-des-hotels-et-des-gites\/\" >\n\t\t\t\tComment cr\u00e9er une bonne publicit\u00e9 en ligne pour des h\u00f4tels et des g\u00eetes\u00a0\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-30374 post type-post status-publish format-standard has-post-thumbnail hentry category-idees-creatives tag-valentin\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/pubm32.com\/le-buzz\/publicite-en-ligne-pour-la-saint-valentin\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-300x200.png\" class=\"attachment-medium size-medium wp-image-30378\" alt=\"\" srcset=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-300x200.png 300w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-1024x683.png 1024w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-768x512.png 768w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image-240x160.png 240w, https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/01\/lead-image.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/pubm32.com\/le-buzz\/publicite-en-ligne-pour-la-saint-valentin\/\" >\n\t\t\t\tPublicit\u00e9 en ligne pour la Saint-valentin\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5568a143 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5568a143\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51ca963b\" data-id=\"51ca963b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc20481 elementor-author-box--layout-image-left elementor-author-box--align-left elementor-widget elementor-widget-author-box\" data-id=\"fc20481\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/m32connect.com\/fr\/a-propos-de-nous\/nous-joindre\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2021\/07\/Amy_1-300x300.jpeg\" alt=\"Amy L&#039;Amoreaux\" loading=\"lazy\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/m32connect.com\/fr\/a-propos-de-nous\/nous-joindre\/\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tAmy L'Amoreaux\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Bas\u00e9e \u00e0 notre bureau de Montr\u00e9al, Amy cumule plusieurs ann\u00e9es d'exp\u00e9rience dans les op\u00e9rations publicitaires et les ventes num\u00e9riques. Au sein de l\u2019\u00e9quipe M32, elle est \u00e0 la t\u00eate des relations avec les \u00e9diteurs et les agences du Qu\u00e9bec et du Canada. 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return false;\"> <\/div><\/div>        <\/div>\n        <div class=\"drts-slider-carousel-item\">\n            <div id=\"drts-platform-render-673f0674d5ef5-1-post-30767\" data-entity-id=\"30767\" class=\"drts-entity drts-entity-post drts-display drts-display--summary drts-display-default-summary\" data-type=\"post\" data-content-type=\"directory__listing\" data-content-name=\"sites_dir_ltg\" data-display-type=\"entity\" data-display-name=\"summary\"><div data-name=\"entity_field_directory_photos\" class=\"drts-display-element drts-display-element-entity_field_directory_photos-1 directory-listing-photo drts-display-element-with-background drts-display-element-hover-effect drts-display-element-hover-zoom drts-display-element-with-link\" style=\"background-image:url(https:\/\/pubm32.com\/wp-content\/uploads\/sites\/4\/2023\/09\/usedca600-2-180x180.png);\" onclick=\"location.href='https:\/\/pubm32.com\/sites\/used\/'; return false;\"> <\/div><\/div>        <\/div>\n    <\/div>\n    <div class=\"drts-slider-carousel-arrows\"><\/div>\n<\/div>\n<script type=\"text\/javascript\">\ndocument.addEventListener('DOMContentLoaded', function() { var $ = jQuery;\n    setTimeout(function() {\n        DRTS.Slider.carousel('#drts-platform-render-673f0674d5ef5-1-slider-carousel');\n    }, 150);\n});\n<\/script><\/div>\n\n<div class=\"drts-view-entities-footer drts-bs-mt-4\"><\/div><\/div>\n\n<script type=\"text\/javascript\">document.addEventListener(\"DOMContentLoaded\", function(event) { var $ = jQuery;\nDRTS.init($(\"#drts-platform-render-673f0674d5ef5-1\"));\n});<\/script><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bdd08d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdd08d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72b8f959\" data-id=\"72b8f959\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12e9d79f elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"12e9d79f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-star\"><\/i><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CPM, CTR, CPI, impressions, etc. : ces termes vous donnent des maux de t\u00eate ? On comprend. Il y en a tellement qu\u2019on ne sait plus trop quoi en faire mais n\u2019ayez crainte, on est l\u00e0 pour vous aider \u00e0 mieux les comprendre et les utiliser. <\/p>\n","protected":false},"author":3,"featured_media":28259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[100],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.7 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lexique marketing - Pubm32.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pubm32.com\/le-buzz\/lexique-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexique marketing\" \/>\n<meta property=\"og:description\" content=\"CPM, CTR, CPI, impressions, etc. : ces termes vous donnent des maux de t\u00eate ? 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